ATTACK – Products often fail
because of poor implementation. Leaders attack obstacles and barriers at all
levels.
POSITION – Leading firms are
forming entrepreneurial teams to promote them on the “edges” of their organizations,
closest to the customer.
DELEGATE – Teams need room
to run; to experiment and even fail. Management controls through vision,
culture, and regular updates.
INSPIRE – Innovation depends
on creativity, but we are mostly critical thinkers. Leaders close this gap
through training and culture.
PLAN – The best planning
tool for entrepreneurial teams is a business model. It welcomes iteration and
eliminates distraction.
IDENTIFY – Observe customers
in real life. Look for big problems, “Pain points.” Experts use a technique
known as Customer Immersion.
EXPAND – Innovation benefits
from diversity. Ask partners throughout the supply chain to bring ideas.
DIFFERENTIATE – Value
propositions have to stand out. Put into a Strategic Positioning Statement: *Target Audience * USP * Reason Why
*Brand Character
COMPEL – Humans communicate
through stories. The more compelling, the more likely they’ll get passed to
others, activating social networks.
TRACK - A process is a systematic method of putting organizations to work. Unlike simple planning, it provides measurable feedback - necessary for continuous improvement.
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TRACK - A process is a systematic method of putting organizations to work. Unlike simple planning, it provides measurable feedback - necessary for continuous improvement.
CLICK HERE FOR MORE